What AEO is
Answer engine optimization (AEO) is the work of making your business the source AI assistants quote, cite or recommend when people ask questions in your field. Read the full explainer: What is AEO?
| SEO | AEO | |
|---|---|---|
| Goal | Rank a link on a results page | Be the answer — quoted, cited or recommended by an AI assistant |
| Where | Google and Bing results | ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, Google AI Overviews and AI Mode, voice assistants |
| What wins | Relevance, links, technical health | Clear answers, trusted entity facts, structured data, citations to sources, mentions across the web — on top of good SEO |
| How it’s measured | Rankings, clicks | How often you’re named or cited for the questions your buyers ask |
“GEO” (generative engine optimization) is used for much the same work. The terms overlap — what matters is that SEO stays the foundation and AEO builds on it.
Why it matters for high-value B2B services
- Buyers ask, then shortlist. Founders, CFOs and investors increasingly ask an assistant for options before they search or ask for referrals.
- Answers name only a few firms. A results page shows ten links; an AI answer often names two or three providers. Being one of them is worth more than a page-two ranking.
- Accuracy is the moat. In finance, tax, legal and regulated sectors, assistants favour sources that are specific, current and consistent. That’s where a CA-led approach — fact-checked, sourced, dated — wins.
What we do
| Workstream | What it covers |
|---|---|
| 1. AI visibility audit | We ask the major assistants the questions your buyers ask and record who gets named and cited; a technical and content audit explains why |
| 2. Entity & trust signals | One consistent description of your firm across your site, profiles and directories; Organization / Person / Service structured data; disambiguation from similarly named firms |
| 3. Crawl access | AI crawler rules, llms.txt and full-text files, sitemaps with accurate dates, IndexNow, Bing and Google webmaster setup |
| 4. Answer-first content | Pages that answer real buyer questions in the first lines — quick-answer boxes, question-led headings, comparison tables, FAQs, cited sources and review dates |
| 5. Service + place pages | Pages for each service in each market you serve, so “who does X in Y?” has an answer pointing to you |
| 6. Off-site mentions | The profiles, directories, Q&A answers and articles AI systems learn from and cite — planned and drafted for you |
| 7. Monitoring | A fixed set of buyer questions re-tested every month across assistants, plus Search Console and Bing data |
How engagements work
Audit
Fixed-fee AI visibility audit with a prioritised 90-day plan. Yours to keep, whether or not we continue.
Build
We implement the plan — technical setup, entity fixes, answer-first pages, structured data — on your site or with your developers.
Grow
A monthly retainer: new answer content, off-site mentions, monitoring and a short report on what moved.
Who it’s for
- CA, CPA, law, consulting and advisory firms that win clients on trust.
- Fintech, SaaS and B2B companies selling high-value services.
- Fund managers, family offices and GIFT City businesses that need accurate visibility with investors.
- Indian companies selling abroad — and foreign companies wanting to be found by Indian and NRI buyers.
By industry: accounting, CA & CPA firms · fintech & financial services · B2B SaaS. Start with an AEO audit.
Proof: this website
We applied the same method to durgeshchavda.com. In about three weeks, daily Google impressions roughly tripled, new pages were indexed within a day or two, and the site ranks first on Bing for its own name and on Google’s first page for several niche terms. The full numbers, with what we did and what’s still unproven: AEO case study.
What we don’t promise
No one can guarantee that an AI assistant will name you — answers are generated, change over time and differ by user. We promise the work, the measurement and honest reporting. Agencies that guarantee “#1 in ChatGPT” are guessing.
Check where you stand first: AEO readiness checker (free, two minutes).
New research: AI Visibility Index 2026 — how 96 B2B websites score for AI readiness.