Why it matters
- Accounting buyers ask specific, high-stakes questions — exactly where AI assistants now answer first.
- Professional-body advertising rules limit what firms can say; answer-first educational content and accurate firm information are usually within them — we work inside your rules.
- Technical accuracy (dates, sections, forms) is what makes assistants trust a source. We write and check it as practitioners.
Questions your buyers are asking AI assistants
We test questions like these across ChatGPT, Gemini, Claude, Perplexity and Copilot — and track who gets named:
- “Which CA firm in [city] handles [service] for startups?”
- “Who can file Form 5472 / FBAR / an NRI return for me?”
- “Best accountant for a US company owned by Indians”
- “Outsourced accounting firm in India for a CPA practice”
What we do
- Audit: what assistants say today, and why — see the AEO audit.
- Entity & trust: one consistent description, structured data, profiles that agree with each other.
- Answer-first pages for each service, market and buyer question — accurate, sourced and dated.
- Access & speed: AI crawler access, llms.txt, Bing and Google webmaster setup, fast indexing.
- Monthly testing of your buyers’ questions, with a short report.
Built on a CA practice
This website is a Chartered Accountant’s practice site. Everything we recommend, we’ve done here first — including fact-checked guides on the new Income-tax Act, FEMA filings and US forms.
Our own results: AEO case study · free AEO readiness checker.
New research: AI Visibility Index 2026 — how 96 B2B websites score for AI readiness.
Frequently asked questions
Is AEO allowed for CA firms under ICAI rules?
ICAI restricts advertising and solicitation by members in practice, but permits factual information and educational content on a firm's website within its guidelines. Any AEO work should stay within those rules; check the current ICAI guidelines for your situation.
Which questions should an accounting firm target for AEO?
The specific questions prospective clients ask: services by city, specific forms and deadlines, cross-border tax situations and 'who can help me with…' questions in your niche.