Case study

AEO case study: what we did on our own website

Before offering AEO to clients, we ran it on ourselves. Here is exactly what we changed on durgeshchavda.com from late September 2026, and what the data shows so far — including what we can’t prove yet.

Key takeaways
  • Daily Google impressions roughly tripled in about three weeks (≈200 to ≈660 a day).
  • New pages were indexed within one to two days; the site ranks first on Bing for its founder's name.
  • AI citations are tracked by monthly manual tests — the data so far is early.

The numbers (Google Search Console)

PeriodGoogle impressionsPer day
First 9 days of tracking (to 6 Oct 2026)1,800≈ 200
7 days to 9 Oct 20262,500≈ 360
7 days to mid-October 20264,610≈ 660
  • The site appeared for 194 different search queries in its first 9 days of tracking, and for 693 in the latest 28 days.
  • Page-one positions for niche terms such as the 57th GST Council meeting, Form 5472 due dates and FC-GPR deadlines.
  • New pages indexed by Google within one to two days of publishing.
  • First on Bing for the founder’s name and its variants.

What we did

  1. Crawl access: AI crawlers welcomed in robots.txt; llms.txt and a full-text llms-full.txt; sitemap with real last-modified dates; IndexNow on every release; RSS feed.
  2. Entity: one consistent description, Person and Organization structured data, a disambiguating description and an about page with quotable key facts.
  3. Answer-first pages: quick-answer boxes, key takeaways, question-led headings and FAQs on every important page.
  4. Sources and dates: every guide cites its sources and shows a review date; rules are fact-checked before publishing.
  5. Coverage: service + place pages (Dubai, Ahmedabad, Mumbai, Bengaluru, Gurgaon, Hyderabad, Gujarat) and pages for the questions foreign companies and NRIs actually ask.
  6. Freshness: trending rules and deadlines covered within days, with accurate dates.
  7. Internal links: exact-phrase links from related pages to each target page.

What we can’t prove yet

  • Search Console doesn’t separate AI Overview appearances, and assistants don’t publish citation data — so AI citations are tracked by monthly manual tests, which began in October 2026.
  • Three weeks is short. Some of the growth is a new site being discovered; we’ll update this page with longer-term data.

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Sources

Frequently asked questions

Does AEO work for professional-services firms?
On this website — a Chartered Accountant's practice — answer-first pages, entity consistency, crawl access and fast indexing coincided with daily Google impressions roughly tripling in about three weeks. AI citations are measured separately through monthly tests.
What was the most effective AEO change?
Coverage and clarity together: pages that answer specific buyer questions in their first lines, with cited sources and current dates, published and indexed quickly.

Please note: this guide is general information based on the rules as they stood on the review date above. Regulations and RBI/CBDT procedures change often — please get advice on your specific facts before acting.

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