Cross-border tax guide

India–US transfer pricing: what startups actually need to do

The moment your Indian and US companies bill each other, both tax authorities care what price you used. From April 2026 India made the simple route far more accessible — here’s how to use it.

When transfer pricing applies

Transfer pricing rules apply to transactions between associated enterprises — for example a Delaware parent and its Indian subsidiary, or an Indian company and its US subsidiary. Both countries require those transactions to be priced at arm’s length: what unrelated parties would have agreed in similar circumstances.

  • Software development or support done in India for the US entity.
  • Sales and marketing services provided by the US entity for the Indian parent.
  • Licences of IP or brand, intercompany loans and guarantees.
  • Cost recharges — including ESOP costs and shared tools.

Common India–US models

StructureTypical intercompany model
US parent, Indian subsidiary does development (flip structure)Indian entity is a captive service provider, paid its costs plus a mark-up
Indian parent, US subsidiary sellsUS entity is a distributor or sales-support provider earning a routine margin; IP and residual profit stay in India
Either direction, shared teamCost-sharing or recharges at cost plus a mark-up, with a written agreement

More on the structures themselves: Delaware flip and US subsidiary of an Indian company.

Pricing methods

For service arrangements, the most common approach on both sides is a profit-level method — India’s Transactional Net Margin Method (TNMM) and the US Comparable Profits Method — testing whether the service provider earns a mark-up on its costs in line with comparable independent companies. Licensing, loans and tangible goods may call for other methods.

India’s 2026 safe harbour: the simpler route

From tax year 2026-27: the Income-tax Rules, 2026 consolidated software development, IT-enabled services, KPO and contract R&D into a single information technology services category with a common safe-harbour margin of 15.5%, and raised the eligibility threshold to ₹2,000 crore of such transactions. Once opted in, it can apply for five consecutive years through an automated process.

In practice, an Indian development centre that earns at least the prescribed margin on its costs can accept the safe harbour and avoid a benchmarking dispute on that transaction in India. Two cautions: the US side still expects arm’s-length pricing under its own rules, and a higher Indian mark-up means more profit taxed in India and less in the US — model both sides before choosing.

India-side compliance

  • Accountant’s report: filed annually — Form 3CEB for years up to FY 2025-26 and Form 48 under the Income-tax Rules, 2026 thereafter — before the income-tax return due date.
  • Documentation: contemporaneous documentation of the functions, assets, risks and benchmarking is required above the prescribed transaction thresholds; larger groups also have master-file and country-by-country obligations.
  • Intercompany agreements that match what actually happens.
  • Remittances for services or royalties follow FEMA and withholding rules — see the India–US DTAA guide.

US-side compliance

  • Section 482 gives the IRS power to adjust related-party pricing that isn’t at arm’s length.
  • Documentation prepared by the time the return is filed helps protect against transfer-pricing penalties if the IRS makes an adjustment.
  • Form 5472 reports transactions between a 25%-foreign-owned US company and its foreign related parties. See the Form 5472 guide.

Setting it up: a practical sequence

  1. Map every flow between the two companies — services, IP, people, money.
  2. Characterise each entity: who owns the IP, who takes the risk, who does routine work.
  3. Choose the model and mark-up; check the Indian safe harbour and the US view together.
  4. Sign intercompany agreements before invoicing starts.
  5. Invoice regularly (monthly or quarterly), settle through banking channels, and keep supporting records.
  6. Prepare annual documentation and file Form 48 in India and the related US forms.

Everything else on the calendar: US company compliance calendar.

Running an Indian subsidiary for a foreign parent? See Indian subsidiary compliance and repatriating profits from India.

Frequently asked questions

Does transfer pricing apply to a small startup with a US parent and an Indian subsidiary?
Yes. Transactions between associated enterprises must be at arm's length regardless of size; documentation and reporting obligations then depend on the value of transactions and group size.
What is India's safe harbour margin for IT services from 2026?
Under the Income-tax Rules, 2026, from tax year 2026-27 software development, IT-enabled services, KPO and contract R&D are treated as one information technology services category with a 15.5% safe-harbour margin, for eligible transactions up to ₹2,000 crore.
Which form replaced Form 3CEB?
From 1 April 2026, the accountant's transfer-pricing report is Form 48 under the Income-tax Rules, 2026. Form 3CEB applies for years up to FY 2025-26.
Does the US accept India's safe harbour mark-up?
Not automatically. The US applies its own arm's-length standard under Section 482, so the mark-up should be supportable from the US side too.

Please note: this guide is general information based on the rules as they stood on the review date above. Regulations and RBI/CBDT procedures change often — please get advice on your specific facts before acting.

Next step

Two companies, two tax authorities — one clean policy.

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